Finally Google Analytics addresses the last click wins!
See how your marketing channels work together to create sales and conversions. Currently in limited pilot, Multi-Channel Funnels in Google Analytics will show which channels your customers interacted with during the 30 days prior to converting or purchasing. Conversion path data includes interactions with many media channels, including clicks from paid and organic searches, affiliates, social networks, and display ads. What this promo video:
- Google & The Hungry Beast
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Hungry Beast is a weekly, topical news program airing on ABC1 on Wednesdays at 9pm, and repeated on Thursday nights on ABC2 at 8.30pm. Series 2 of Hungry Beast runs from Wednesday 10th February 2010.
It covers everything from the silly, to the serious, to somewhere in between; always from a different perspective. The video above is a snippet of the Hungry's Beast expose into Google.
{qtube vid:=R7yfV6RzE30}
- Google Analytics Multi Channel Funnels
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Finally Google Analytics addresses the last click wins!
See how your marketing channels work together to create sales and conversions. Currently in limited pilot, Multi-Channel Funnels in Google Analytics will show which channels your customers interacted with during the 30 days prior to converting or purchasing. Conversion path data includes interactions with many media channels, including clicks from paid and organic searches, affiliates, social networks, and display ads. What this promo video:
{qtube vid:=Cz4yHOKE5j8}
- Search advertising show stoppers
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Many small online businesses don’t know where to start when it comes to running effective search advertising campaigns, but a few simple steps can give you the best chance of success
- Are you searching for a clue?
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Big business is learning the hard way that there are no quick-fixes for attracting quality search traffic. Stephen Murphy looks at how smaller businesses can avoid the same mistakes.
Read more...
