How much should I invest in a website? Clients who want to copy pro sites for a fraction of the cost! http://t.co/KcKqMKw7UM
We get approached by business people that show us a website and ask us to quote saying” we want a website just like that one”. I look at the site and can see instantly that a business has invested heavily in design and functionality and the chosen site is a slick professional successful site on many levels. What is the problem you say? Well most people think they can get a copy of a site that has probably been custom designed and cost over $100k for about $5k. Yep. We get this enquiry at least once a week. Potentially it isn’t even us worth the time to prepare the quote or even trying to educate the person otherwise. Websites are cheap. Right? Read more.
- Is Content the King of your Website?
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When an organisation looks to develop a new website the focus is generally around the new designs, usability, CMS and IAs. Little attention is paid to current content that exists on a site, how up to date or relevant it is, and does it still support the core business objectives? New IA’s are often developed without the full understanding of all the current content assets. PayPerClick and King Content offer organisations a Content Inventory, Content Audit and Editorial Evaluation ensuring all content is accounted for and that a new site not only looks good, but contains quality content. Read more. - Search is Critical to Brand Campaigns
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Digital executives can longer ignore search for branding. In a recent report by eMarketer called “Search for Branding” have found that search is not just for direct-response marketing anymore and can be effectively used for building long-term brand relationships. Read More... - Are you serious about selling online?
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I want a site like that one?
We get approached by business people that show us a website and ask us to quote saying "we want a website just like that one". I look at the site and can see instantly that a business has invested heavily in design and functionality and the chosen site is a slick professional successful site on many levels. What is the problem you say?
Well most people think they can get a copy of a site that has probably been custom designed and cost over $100k for about $5k. Yep. We get this enquiry at least once a week. Potentially it isn’t even us worth the time to prepare the quote or even trying to educate the person otherwise. Websites are cheap. Right? Read More
- Google & The Hungry Beast
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Hungry Beast is topical news program that runs on the ABC. It covers everything from the silly, to the serious, to somewhere in between; always from a different perspective. The video above is a snippet of the Hungry's Beast expose into Google.