PayPerClick was established in 2002 by Stephen Murphy; Director, and Sue Blatchford; Head of Search. PayPerClick as a company specialises in performance based media channels and online marketing solutions utilising Natural Search Optimisation (SEO) and Paid Search Advertising (PPC) and Marketing.
During this period of time the team at PayPerClick has become a market leader and is regularly invited to judge at AIMIA and at Search Engine Marketing conferences worldwide. Our experience and diverse team hold a variety of supporting skills and qualifications covering; Search Strategy, Copywriting, Usability, Landing Page Analysis, Business Analyst, ROI and Reporting. The team’s experience ranges across search platforms and applications including Bid Management, Web Site Analytic tools, Search Interrogation Tools and Keyword Suggestion Software Tools, Multivariate testing, Split testing or A/B testing.
PayPerClick purely specialises in Search in both the natural listing (SEO) and Paid Search Advertising (PPC). The PayPerClick founders approach is quite unique, as its core history, experience and certification extends from understanding the principles of web design, content management systems (CMS), Usability and Information Architecture (IA).
We believe that high natural search engine rankings and strategic media planning and buying through Search Engine Marketing is only a part of the outcome. The ultimate goal is to convert visitors into measurable outcomes (including buyers) with the highest potential conversion ratio.
PayPerClick is a group of experienced Information Technology and Search Engine Marketing specialists. With experience covering all levels of business acumen, strategic, marketing, usability, information architecture and technical delivery the team offers all clients a well-rounded group of professionals.
Our office is based on the Northern Beaches of Sydney and all of our staff are based in Australia.
Why is PayPerClick different to other search engine marketing providers?
Unbiased consulting team
The team at PayPerClick, headed by Stephen Murphy, is a group of neutral consultants that will find the best solution to suit a client. PayPerClick evaluates the most applicable software, search engine, or paid advertising solution. PayPerClick will use a combination of available services to produce the maximum desired outcomes for each client. Although PayPerClick has good ongoing relationships with key search engines, it is in no way directly affiliated with them and receives no monetary or other gain for recommending or using any service or software.
True customised solutions
Although PayPerClick has developed a strong methodology based on tried and proven examples, the team at PayPerClick understand that each company has different business objectives, budgets and desired outcomes. PayPerClick will always listen to their clients and give advice and solutions that directly meet the needs of each specific client.
Unlike other Search Engine Marketing companies, PayPerClick does not bulk generate automated reporting showing large amounts of irrelevant data. Each report is generated specifically for each client with summaries and recommendations written by experienced analysts which meet each client’s key objectives.
Natural Search Optimisation: No short term gimmicks
The dynamic nature of the search industry, algorithms, phrase competition, and mergers and acquisitions mean it is impossible to set a guarantee for specifically targeted results in an engine. Only companies that use “less than desirable” spamming techniques to trick search engines issue guarantees. PayPerClick works directly within the guidelines of all of the targeted search engines and does not and will not condone any action that could be deemed as spamming or tricking the search engines.
The team at PayPerClick works off a fundamental code of ethics to protect both the client and the PayPerClick team. PayPerClick will not use any sort of tricking technique in developing a search engine solution and all pages developed are fully visible, functional and for the intended audience.
For more information on how PayPerClick can assist your company with natural and paid search, please call +61 2 9970 8486 or enquire online.