Search Engine Statistics

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Written by Sue Blatchford | 16 January 2010

Australian Internet Statistics

Australia has no one industry body that produces Statistics that covers a range of variables. The ABS online has a small amount of information from the census data and Hitwise are only working with data samples. The International Online Statistics site has very outdated stats for Australia. Many of the surveys are expensive and again samples only - so following is a collaboration of information collated from a number of sources most of which has been collected from related press releases in 2009.

At the end of June 2009, there were 8.4 million active internet subscribers in Australia.

Search Engine Statistics Australia

  • Google’s Marketshare reached 86.07% in January 2010 with Yahoo at 5.24% (Hitwise Australia)
    Top 3 search terms in Google at present are find a job, how to write a resume and how to survive the recession – (AustralianIT)
  • · Australians are spending a total of 16.1 hours per week on the internet – (Nielsen Online)
    Australian computer users are no long buying desktop computers preferring the wireless technology with laptop ownership jumping from 49% to 63% by the end of 2008 - (Nielsen Online).
  • Over the past three years the number of branded search terms has increased from 409 terms to 451 of the top 500 search terms. - (Hitwise Blog)
  • Searches getting longer - Users are getting more specific with their search engine requests leading to higher search success rates, illustrating how the more specific a request, the more likely a Search Engine is to accurately fulfill that request. There has been a year on year decrease of one word searches by 2.3% and search requests longer than three words have increased over the past 12 months by 2.8%  - (Hitwise Blog Nov 09)
  • eBay Australia has the second highest online penetration rate amongst local Internet users, only behind eBay UK - (Hitwise Blog Oct 09)

Search Engine Market Share Australia - January 2010


Other Search Engines in Australia


 Social Networking Statistics Australia

  • · 1 in 2 Aussies are now using a social network (Facebook, ninemsn etc) – (The Digital World, Digital Life Survey)
  • · In New Zealand Social Networking and Forums has surpassed Search Engines in the week ending 5 December 2009 - (Hitwise Blog)
  • · In the past 12 months, Search Engines share of visits has increased marginally by 1.7% (comparing the week end 5 December 2009 and the week ending 6 December 2008), while Social Networking and Forums industry has grown 26.8%, mostly in the past 6 months. - (Hitwise Blog)

PayPerClick Industry White Papers

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SearchCap: Daily Search Engine News Recap
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