When people arrive at your office, they are not generally wondering what your desk looks like but they may be impressed if you have a particularly fashionable coffee table. The same applies to your website: some designers and developers sacrifice all forms of usability and practicality to produce something visually appealing.

However, just like an expensive coffee table, that visual appeal could cost you, in more ways than you might expect.

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Sometimes it helps to sit back and get some perspective on the things that are holding back your business. Are you one of them? 

No matter how perfect we like to think we are, we often face obstacles that seem insurmountable but turn out to be only mental barriers. A ‘no' is no more harmful than a pinch of the skin, but this mental barrier often causes sales people to shy away from their duties. Being really honest with yourself and accepting your weaknesses can be a key to truly finding success.

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Web designers are always excited by the new and flashy, but ignoring the older standards risks making your site inaccessible to large numbers of customers. Can you afford to kill off that part of your market?

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