PayPerClick Articles

Search advertising show stoppers

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Written by Stephen Murphy | 23 June 2009

Many small online businesses don’t know where to start when it comes to running effective search advertising campaigns, but a few simple steps can give you the best chance of success.

Every week, our office takes calls from desperate small business owners seeking advice on how to set up and run their Google AdWords campaigns. Most have already been running their own campaigns, but the challenges are too often greater than the successes.

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YouTube, you lose?

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Written by Stephen Murphy | 23 June 2009

The more successful YouTube is, the more it costs parent company Google a fortune. How long will the accountants wait before pulling the plug?

Consider one of the latest web crazes: the life and songs of Susan Boyle, which have been broadcast to more than 102 million YouTube viewers. Anything in the media world with over 100 million viewers would have to be considered a huge success. But there are three gaping black holes in this scenario: the person behind this wonderful content, Susan Boyle, doesn’t earn a penny; the media company behind the TV show that gave her the platform for success also doesn’t earn a dime from YouTube; and YouTube pays for the data storage and bandwidth but delivers this content for free to the public.

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How to attract customers to your website

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Written by Sue Blatchford | 29 January 2009

Are you ready to promote your products or services online? Before you pay for anything, spend time learning about your options from online marketing and web architecture expert Sue Blatchford.

There's a common misconception about websites that if you build it they will come! But the truth is that if no one knows about your website and you don't undertake any form of marketing, the site is not likely to get any substantial traffic. 

Small businesses often invest a lot of energy, time and funds into building a great website, however they often neglect to invest in marketing it. 

Another common error is thinking your website is an offer in itself. It's not. Even if you have an online shop you still need to use the fundamental elements of marketing to run successful online campaigns, or your website will be the online equivalent of the pub with no beer. The basic structure will be there, but no one will visit and they certainly won't spend any money.

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What kind of phone are you?

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Written by Sue Blatchford | 23 October 2008

There are now more registered mobile phones than people in Australia. Stephen Murphy considers what your phone says about your personality, state of mind, status and skill level.

Due to some recent complications – my phone decided to go for a swim – I regressed to a phone that has lived in the back of my office drawer for a number of years, probably at least eight. It is a Sony Ericsson and it looks like it has been dragged behind a ute. However, it still worked so I saw no problem in using it. However, the phone did not receive a positive response. You would think that in this day and age of carbon footprint reduction and recycling I would be rewarded for such re-use, but no.

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Online marketing: Plug that hole!

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Written by Stephen Murphy | 24 September 2008

Unless you view search marketing as part of your overall business promotion activities, chances are your online campaigns will not perform to expectations, Stephen Murphy warns.

To most of us it seems logical to get the facts before you make a decision. The old saying “marry in haste and repent at leisure” is also a concept that lends itself to many areas of business, including online marketing. We try to encourage our clients to make balanced decisions based on facts before making costly strategic decisions. Often this advice falls on deaf ears.

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SearchCap: Daily Search Engine News Recap
SearchCap is a free daily recap of search engine news. Subscribe, and at the end of each business day, we'll update you with a summary of what happened in search that day. This will include all stories we've covered on Search Engine Land as well as headlines from sources from across the web.