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Universal Search

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Written by Sue Blatchford | 07 May 2007

Universal searching is the next evolution of search engine technology that will change the way users and advertisers search the Internet. Universal search technology has the potential to completely revolutionise the paid search market as each search will draw on all the search engine's databases, and the search results will be blended returning, in addition to the traditional text-bases results: 

  • Images
  • Video
  • Audio
  • Podcasts
  • Blogs
  • RSS feeds
  • Maps
  • News

The blended search results will mean that advertisers will have to rethink their search strategies, markets and tools.

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