| 13 November 2007
Search Engine Optimisation advice to help you attract more people to your site, as well as analysis of the search players' strategies.
Search engines have massive influence over how internet content, services and applications are found, used and shaped.
They're designed to deliver the most relevant content based on the words you give them - in other words (was that a pun?): what you put in will have a serious impact on what you get out.
Now here's the challenge if you're want to attract people to your business online: most people only use online search on a very basic level. They enter the words that are top of mind when they're trying to find something.
So you need insights into how your potential customers, suppliers and partners think to help them find you and think of you positively.
