Search Engine Land: News About Search Engines & Search Marketing
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, optimization and search engines in general.
| 09/03/2010 07:01 AM |
| SearchCap: The Day In Search, September 2, 2010 |
| Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google Showing Four Top AdWords Ads, Top One Google Mortgage Ad
When I search for [mortgage rates] in Google, I am presented with dozens of Google AdWords ads on the search page. But [...] *** Read the full post by clicking on the headline above ***
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| 09/03/2010 05:43 AM |
| Official: Google Experimenting With Four Ads Above Search Results, In Mortgage Searches |
| Historically, Google has shown a maximum of three ads above its unpaid “editorial” search results. But now, the company is experimenting with four.
Below is an example from a search for [mortgage rates] in Google:
As you can see, there are four separate ads being displayed, rather than the usual maximum of three.
The first one is one [...] *** Read the full post by clicking on the headline above ***
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| 09/03/2010 03:56 AM |
| Consumer Watchdog Airs Anti-Google Cartoon At Times Square |
| A Consumer Watchdog group is airing a cartoon that is named “do not track me.”
The video depicts Google’s CEO, Eric Schmidt as seducing children to come get their “free ice cream.” Then the cartoon version of Eric Schmidt talks about how nothing is really free and how Google gives away things in [...] *** Read the full post by clicking on the headline above ***
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| 09/03/2010 02:37 AM |
| SMX East: Possibly Our Best Yet |
| Still wondering whether to attend SMX East in New York on October 4-6? You can get a great overview of what to expect from the show from SMX East: A Personal Tour By Danny Sullivan, where Danny talks about the content and structure we’ve developed for the show.
Like Danny, I’m really excited about this conference, [...] *** Read the full post by clicking on the headline above ***
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| 09/03/2010 02:17 AM |
| How To Use Social Media Monitoring Tools For Outreach Marketing |
| Social media is all about engagement. Because of this, it is the perfect tool for outreach marketing efforts. Outreach marketing is the practice of seeking out individuals or organizations that have a shared interest in what you or your company has to offer. Sometimes, it is used in conjunction with direct sales, but often times [...] *** Read the full post by clicking on the headline above ***
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| 09/03/2010 12:04 AM |
| Your Daily, Weekly & Monthly Paid Search Routine |
| Now that you have your paid search account up, running, and are able to pull basic reports, it’s time to start setting up your schedule for handling all of the various tasks required to truly steward a successful SEM program. The amount of work you’ll be putting in will mainly be dictated by the [...] *** Read the full post by clicking on the headline above ***
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| 09/02/2010 11:33 PM |
| Google Opens Local Shopping Merchant Details |
| The Google Merchant Blog announced they have opened up the help documents for how merchants can submit content, such as local stock inventory levels, for their products.
Google said this is still a limited beta program, which was first announced in March of this year. Google also said that if merchants are interested in being [...] *** Read the full post by clicking on the headline above ***
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| 09/02/2010 11:23 PM |
| AOL Extends Google Search Deal: 5 More Years |
| AOL announced they have extended their search deal with Google for an additional five-years. This includes Google powering AOL’s organic and paid search results. The deal also added in that Google will power search on mobile search, in mobile apps and content. Also, all of AOL’s video content will also be on [...] *** Read the full post by clicking on the headline above ***
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| 09/02/2010 09:13 PM |
| Apple vs. Google Part Deux: Social Networks And The “Battle For The Living Room” |
| Most of Apple’s announcements yesterday were anticipated. Still there were a few surprises; for example the specifics of the iTunes-based social network Ping, as well as the pricing of Apple TV 2.0 ($99). Apple pre-empted Google to some degree with both products.
Business Insider does a nice job of contrasting the two TV initiatives and their [...] *** Read the full post by clicking on the headline above ***
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| 09/02/2010 07:00 AM |
| SearchCap: The Day In Search, September 1, 2010 |
| Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google Maps “Sponsored Map Icons” Test Comes To U.S.
Google Maps is now testing “sponsored map icons” in the United States. This was first tested back in March in the Australian version of [...] *** Read the full post by clicking on the headline above ***
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