The art of writing content in a manner that not only reads well and adds value to the site audience, but also enhances the searchability and compatibility with search engines.
Search Engine Optimisation (SEO) is a process whereby a company will research and identify the keywords that their target audience will commonly use to find their products or services. Optimising a site is not just about keywords – but also about page layout and calls to action to drive the targeted traffic and offer them the right information on the page. There are many factors that Google and other search engines use to determine which site gets high rankings in the search engine results.
SEO Copywriting Activities
- Evaluating content
- Selecting appropriate phrases
- Mapping keywords to each page
- Developing an SEO style guide
- SEO copywriting for page headings
- Content gap analysis
- On page content optimisation
- Metadata tag optimisation.
The key to successful SEO copywriting is identifying what people would type into a search engine and about accurately labelling your categories/products/services to match the search opportunity. A keyword phrase that appears in heading text and that is reflected throughout the body copy will increase its weighting and relevance to the search engines. A strategic structured approach to search engine copywriting applied across a site will dramatically improve the site’s search friendliness.
Benefits of SEO Copywriting
The skill of search engine copywriting combines the ability to greatly improve rankings on targeted phrases as well as improve clarity and appeal for the site audience. Search engine copywriting increases the opportunity for search engines to index your content and be visible in search engine results.
- Improve ranking results
- Increase targeted leads to the relevant pages of copy
- Increase organic traffic to your website.
PayPerClick will prepare a customised solution and pricing based on a website’s content size and the specific project outcomes. The SEO Copywriting is supplied in easily accessible formats such as spreadsheets with instructions and recommendations that can be implemented after sign-off.
For more information on how PayPerClick can assist your company with SEO Copywriting, please call +61 2 9970 8486 or enquire online.