Search Engine Optimisation is a process whereby a company will research and identify the keywords that their target audience will commonly use to find their products or services. Optimising a site is not just about keywords – but also about page layout and calls to action to drive the targeted traffic and offer them to right information on the page. There are many factors that Google and other search engines use to determine which site gets high rankings in the search engine results.
Search engine copywriting is the art of writing content in a manner that not only reads well and adds value to the site audience, but also enhances the search-ability and compatibility with search engines. Search engine copywriting greatly increases the ranking position of the site in search engine results when the pages are targeted to specific keywords.
The skill of search engine copywriting combines the ability to greatly improve rankings on targeted phrases as well as improve clarity and appeal for the site audience.
Optimising a site using search engine copywriting methods will improve ranking results, increase targeted leads to the relevant pages of copy and, ultimately, if done well, bring in long-term “free” traffic through the organic search engine results.
The key to successful SEO copywriting is the position, location and frequency of keyword appearances on a page. A keyword phrase that appears in heading text and that is reflected throughout the body copy will increase its weighting and relevance to the search engines. A strategic structured approach to search engine copywriting applied across the a site will dramatically improve the site’s search friendliness.
- Selecting the appropriate phrases
- Keyword mapping to site architecture
- SEO Copywriting for Page Headings
- Optimised Page Lengths
- Search Engine Copywriting for Meta Tags
- Developing an SEO Style guide
PayPerClick provide custom solutions to service a range of budgets - from top level strategic advice to full copywriting solutions from our team of experienced writers.
For more information on how PayPerClick can assist your company with Search Engine Optimisation Copywriting, call +61 2 9970 8503 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it
