Link Building is a critical part of a Search Engine Optimisation (SEO) natural listing strategy. As with most SEO practices the evolution of this strategy continues as more web sites vie for higher ranking placement in the natural listings in the major search engines. Google and many other search engines such as Yahoo! and Ninemsn, include link popularity as part of the way they evaluate the web pages they index in their search engine databases. Links are seen as a positive “vote” towards the quality of the web page. Each individual web page acquires link popularity based on the pages that link to it.
Link Building is the process of a website placing a link on their site pointing back to your website, that will result in increased natural optimisation in the search engines result pages (SERP’s).
Why is Link Building Important?
Link building is increasingly important to where a web site is ranked by a search engine. Search engines infer that if a web site has a lot of other sites linking to them then that site must be trustworthy, an authority and highly reputed.
Web sites that are regarded as trustworthy or an authority will rank higher in natural search listings as search engines endeavour to return results that are the most relevant. Thus the more links a web site has, the higher the web site may be ranked in search results.
All Links are Not Equal
All links are not equal. More links do not guarantee higher rankings. As web sites continue to proliferate, search engines are devising methods to evaluate the relevance and importance of links. Search engines are placing increasing important on the number and quality of links. The search engines are seeking links from authoritative sites or links from sites that have the same focus as your site.
Less high quality, relevant links will be more beneficial for your site than a large volume of generic, unrelated links. Avoid Link Farms.
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