The purpose of this phase is to provide a degree of separation between the web content, the technology and the application layer that supports the web site, from a natural search optimisation (SEO) perspective.
PayPerClick, over the last 9 years, has created and continues to develop and amend their “Natural Search Algorithm Audit” in-line with the continual changes made to Search Engines and their algorithms.
Based on the research and findings of this project, PayPerClick has identified and prioritised the key technical components that need addressing to improve natural search positioning in the search engine result pages (SERP’s). This includes the amendment of existing pages and along with general technical and specific technical enhancements.
The PayPerClick Technical Audit consists of 11 main sections to gain the maximum traction that is required in the search engine result pages (SERP’s), and all their individual components of each individual section need to be addressed.
- Indexation Barriers
- Back-end Search Engine Friendliness
- Navigation Core
- Navigation Sub
- Breacrumbs
- Footers
- Internal Linking
- Protocals
- SiteMaps
- Robots TXT
- W3C
By exploring important factors such as the site’s navigational structure, content, keyword prominence location and density, and using a combination of analytical tools and historical data, the findings of this report identifies the key issues that currently inhibit natural search engine indexation.This report creates a platform of knowledge and discussion that will allow alterations and the prioritised best practice recommendations. Each audit section invites a response from the technical team in terms of their acceptance of the barriers and acceptance of the proposed solution.
The Technical audit is customised to suit the needs & budget of each client and is designed to be presented to the technical team responsible for the management of a site.
For more information on how PayPerClick can assist your company in developing custom Search Engine Optimisation Marketing Solutions call +61 2 9970 8503 or email
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