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Step 5. Test, learn, record and compare
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No matter
what approach you undertake for online promotions ensure you have
tracking code installed on your banner ads and offer pages. Evaluate
traffic sources, time spent on pages, keywords used to find your offers
(if applicable), where people clicked on the pages and how well the
pages converted. After each campaign, take the time to document the key learnings of that campaign so you will have consistent data collection to be able to compare and grow the most profitable online promotion avenues for your business. |
Don't throw the baby out with the bathwater
If you attempt a paid search campaign or other online marketing promotion that doesn't work or is not profitable; don't loose heart as there is a lot to learn and understand and it can be quite complicated. Seek the advice of an experienced marketing professional and get back on track.
