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Google AdWords and Macquarie Telecom - A Success Story |
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Client: Australian big five bank Challenge: To understand the culture of the bank and customer involvement to develop search terms (keyword phrases) for natural searches. To understand Search XML (trusted feed process). Issue: Fragmented development between agency and internal web development and hosting IT team. |
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Client:
Global dotcom with challenges in Australia, UK,
and USA Issue: An international online lead management network with completely database driven dynamic pages with no visible text and complex sub-domain structures and historical redirects. |
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Client:
Iconic Australian manufacturing and retailing
company Challenge: To re-gain belief in online lead generation and sales. Issue: Proprietary content management system, heavy use of Flash and a poor historical conversion ratio. |
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Client:
B2B division of an international telco Challenge: To ensure the new strategy is adhered to with maximum visibility in natural rankings and to discover which search terms represent high audience potentials and brand impact. Issue: Behind in Vignette upgrade from version 6 to 7 and 1,876 broken links. |
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Client:
Australian family trusted road recovery brand Issue: Required assistance to select a vendor from a tender process for the selection, deployment, and ongoing support of a J2EE content management system. Undertake revision of all tender documentation paying specific attention to the search capabilities of the content management system and content indexation. |
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Client:
Experienced large traditional print advertiser Issue: Selection on bid management platform, calculating return on investment (ROI), reporting on average cost per sale, average cost per click, total cost, average sale, total sales, conversions, conversion percentage, return on advertising spend (ROAS), and total visitors. |
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Client:
Australian
utility corporation Challenge: Time efficiency. Issue: Control search engine marketing bidding parameters in Overture and Google. Pay-per-click search engines feed 'Sponsored Results' on leading Web portals, such as Yahoo, AOL, F2,9MSN. Dictating appropriate strategic bidding changes based on pre-agreed parameters. |
©2008 PayPerClick
www.payperclick.net.au
Search Engine Marketing Specialists : Usability : Paid Search : Natural Search
Sydney: Brisbane : Melbourne : Perth : Australia
Search Engine Marketing Specialists : Usability : Paid Search : Natural Search
Sydney: Brisbane : Melbourne : Perth : Australia