Case Studies
Macquarie Telecom Google AdWords and Macquarie Telecom - A Success Story
 
  Client: Australian big five bank
Challenge: To understand the culture of the bank and customer involvement to develop search terms (keyword phrases) for natural searches. To understand Search XML (trusted feed process).
Issue: Fragmented development between agency and internal web development and hosting IT team.
 
  Client: Global dotcom with challenges in Australia, UK, and USA
Issue: An international online lead management network with  completely database driven dynamic pages with no visible text and  complex sub-domain structures and historical redirects.
 
  Client: Iconic Australian manufacturing and retailing company
Challenge: To re-gain belief in online lead generation and sales.
Issue: Proprietary content management system, heavy use of Flash and a poor historical conversion ratio.
 
  Client: B2B division of an international telco
Challenge: To ensure the new strategy is adhered to with maximum visibility in natural rankings and to discover which search terms represent high audience potentials and brand impact.
Issue: Behind in Vignette upgrade from version 6 to 7 and 1,876 broken links. 
 
  Client: Australian family trusted road recovery brand
Issue: Required assistance to select a vendor from a tender process for the selection, deployment, and ongoing support of a J2EE content management system. Undertake revision of all tender documentation paying specific attention to the search capabilities of the content management system and content indexation.
 
  Client: Experienced large traditional print advertiser
Issue: Selection on bid management platform, calculating return on investment (ROI), reporting on average cost per sale, average cost per click, total cost, average sale, total sales, conversions, conversion percentage, return on advertising spend (ROAS), and total visitors.

 
  Client: Australian utility corporation
Challenge: Time efficiency.
Issue:
Control search engine marketing bidding parameters in Overture and Google. Pay-per-click search engines feed 'Sponsored Results' on leading Web portals, such as Yahoo, AOL, F2,9MSN. Dictating appropriate strategic bidding changes based on pre-agreed parameters.

 

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