Link Building

Link building is the process of a web site placing a link on their site pointing back to the web site that will result in increased natural optimisation in the search engine result pages (SERPs).

Why is link building important?

Link building is increasingly important to where a web site is ranked by a search engine. Search engines infer that if a web site has a lot of other sites linking to it then it must be trustworthy, an authority and reputable.

Web sites that are regarded as trustworthy or an authority will rank higher in natural search listings as search engines endeavour to return results that are the most relevant. Thus the more links a web site has, the higher the web site may be ranked in search results.

All links are not equal

More links do not necessarily guarantee higher rankings. As web sites continue to proliferate, search engines are devising methods to evaluate the relevance and importance of links.

Search engines are placing an increasing importance on the number and quality of links. The search engines are seeking links from authorative sites or links from sites that have the same focus as your site.

Less high quality, relevant links will be more beneficial for your site than a large volume of generic, unrelated links.

For more information on how PayPerClick can assist your company with a Link Building Strategy call +61 2 9970 8503 or email contact@payperclick.net.au