Press Releases and Online Public Relations

Links within online media coverage will be of a high value and, in many cases, generate traffic. For example, having a press release picked up by Ninemsn, Yahoo! or Google News will generate highly credible, valuable links and generate significant inbound traffic to your web site. Links of this calibre will rank highly with search engines.

Regular online media coverage and press release dissemination is playing an increasingly important role in natural search SEO strategies.

Press release and online public relations content

Relevant, keyword rich content is critical for all aspects of SEO, including link building strategies. A web site with good content that is perceived as being informative will not only attract more visitors but will increase the time visitors spend viewing and potentially bookmarking the site.

Creating unique, specialised content that is of value to your industry and customer base will attract links from other organisations in a same field who wish to reference your information.

Directories

The large, reputable online directories offer free listings in relevant topic areas. Directories to consider include Yahoo! directories, DMOZ.org, Best of the Web (Botw.org), ezilon.com, Goguides.org and MyLocal.com.au.

Social media and blogs

Blogs, message boards, podcasts, wikis and video logs (vlogs) are all forms of social media. Prominent examples of social media include Wikipedia, MySpace, Facebook, YouTube, SecondLife and Flickr.

Blogs, or Web Logs, tend to be theme or industry based, for example travel, marketing, corporate or commentary. As blogs are themed specifically they naturally attack links both inbound and outbound, as part of their content offering. This type of natural linking combined with keyword rich, regularly updated content generates high ranks with search engines.

Corporate and business specific blogs are at the leading edge of web site development and are often used for public relations, reputation building and marketing purposes.

Identifying blogs that are relevant and trusted to your industry and your customers is critical. These blogs can then be targeted with press releases and online public relations campaigns where relevant.

Other social media sites that can facilitate SERP include DIGG.com, a community driven news site and Del.icio.us that allows bookmarking of favourite sites to be shared with the site's members.

For more information on how PayPerClick can assist your company in creating press releases and creating online public relations campaigns call +61 2 9970 8503 or email contact@payperclick.net.au