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Search Engine Optimisation Marketing Solutions
Whilst
we specialize in tailoring a search engine marketing solution to your
specific requirements and resources, search engine marketing requires
a holistic approach. We have developed and use the following phased
approach.
The Foundation Phase
This phase is used to analyse your search requirements by asking questions such as:
- Which qualified end users do you want?
- Traditionally explained by demographic, psychographic, trends, nomenclature, segmentation, habits or personas.
- What action do you want the end users to perform?
- How will the success criteria be measured and monitored?
The Intelligence Gathering Phase
In addition to the accepted patterns of studying existing user behaviour and historical search terms, we develop, in conjunction with you, a prioritised calendar-based search term database. All of the potential keyword phrase are compiled, considered and evaluated in line with your content assets, specific to your business and your geographically targeted audience.
The Architectural Phase
Plan. Plan. Plan. All search engine marketing best practice plans need to include the architectural impacts and considerations in respect to page design, content enhancements and functionality. The technical recommendations are issued to ensure full search engine visibility by the dominant search engines. Link building strategies are created, executed and monitored.
The Construction Phase
Essentially our tool set provides the diagnostic criteria and building benchmarks to ensure that your next iteration of search friendly content is constructed with the assurance that our focus is on your conversion ratio.
The Evaluation Phase
This is often identified as test, experiment and learn. Search engine marketing is 100% accountable, and determined by the campaign objectives assessed in the Foundation Phase. This provides you with an accurate measurable return on investment (ROI).
For more information on how PayPerClick can assist your company in developing custom Search Engine Optimisation Marketing Solutions call +61 2 9970 8503 or email contact@payperclick.net.au
