PayPerClick offers the most comprehensive approach to both natural and paid search. Our array of search engine marketing solutions ultimately create a comprehensive campaign and customized solution to ensure your online presence reaches its full potential.

Search Engine Optimisation Marketing Solutions (Natural Search)
Is search marketing an art or a science?
We believe the answer is both. Search engine marketing relies upon the core understanding of your target audience in the language of end users.

Over the last five years, no two clients have been identical. We have developed a revolutionary approach and proven methodology. Our solution set is adaptable to your business needs, previous experience with search engine marketing, style of engagement, and of course budget.


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Search Engine Marketing Solutions (Paid Search)
Pay per click (PPC) campaigns
Pay per click is a type of search marketing in which advertisers pay a set amount every time their ad is clicked by a prospect (otherwise known as a click through). Some search engines, such as Overture and Google’s program Adwords, specialise in this type of advertising medium, although pay per click is not limited solely to pay per click search engines.


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Search Engine Marketing Campaigns with Custom Landing Pages
Google Technology has made it possible for anyone to set up paid search marketing campaigns; however, technology cannot replace experience in marketing and the development of effective campaign strategies. The majority of web sites act in the main as online brochures with pages offering a variety of navigation pathways.

Using pages of the web site as landing pages for a search marketing campaign can significantly dilute the potential for paid search campaign effectiveness. PayPerClick are experts in designing and developing custom landing page solutions including landing page testing and the setup of full tracking metrics to establish cost effective ROI.

Link Building
Link building is a critical part of a Search Engine Optimisation (SEO) natural listing strategy. As with most SEO practices the evolution of this strategy continues as more web sites vie for higher ranking placement in the natural listings in the major search engines.

Google and many other search engines such as Yahoo! and Ninemsn include link popularity as part of the way they evaluate the web pages they index in their search engine databases. Links are seen as a positive vote towards the quality of the web page. Each individual web page acquires link popularity based on the pages that link to it.

Press Releases and Online Public Relations
Press releases can be utilised to promote the creation of specialised, unique content and obtain media coverage.

Press releases issued to media organisations should include relevant links to your web site. These may include the home page but also content deep pages within the site. Media coverage that is generated from the press release is more likely to include direct links to this content.

PayPerClick have a team of experienced writers who are able to assist you with press release and online public relations strategies.