PayPerClick
offers the most comprehensive approach to both natural and paid search.
Our array of search engine marketing solutions ultimately create a
comprehensive campaign and customized solution to ensure your online
presence reaches its full potential.
Search Engine Optimisation Marketing
Solutions (Natural Search)
Is search marketing
an art or a science?
We believe the answer is both. Search engine marketing
relies upon the core understanding of your target audience in the language
of end users.
Over
the last five years, no two clients have been identical. We have developed
a revolutionary approach and proven methodology. Our solution set is
adaptable to your business needs, previous experience with search engine
marketing, style of engagement, and of course budget... Learn
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Search Engine Marketing Solutions
(Paid Search)
Pay per click
(PPC) campaigns.
Pay per click is a
type of search marketing in which advertisers pay a set amount every
time their ad is clicked by a prospect (otherwise known as a click
through). Some search engines,such as Overture and Google’s
program Adwords, specialise in this type of advertising medium, although
pay per click is not limited solely to pay per click search engines... LearnMore
Search Engine Marketing Campaigns with Custom
Landing Pages.
Google Technology has made it possible for anyone to
set up paid search marketing campaigns; however, technology cannot replace
experience in marketing and the development of effective campaign strategies.
The majority of web sites act in the main as online brochures with pages
offering a variety of navigation pathways.
Using
pages of the web site as landing pages for a search marketing campaign
can significantly dilute the potential for paid search campaign effectiveness.
PayPerClick are experts in designing and developing custom landing
page solutions including landing page testing and the setup of full
tracking metrics to establish cost effective ROI... Learn
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Link Building
Link building is a critical part of a Search Engine Optimisation
(SEO) natural listing strategy
As with most SEO practices the evolution
of this strategy continues as more web sites vie for higher ranking placement
in the natural listings in the major search engines.
.
Google
and many other search engines such as Yahoo! and Ninemsn include link
popularity as part of the way they evaluate the web pages they index
in their search engine databases. Links are seen as a positive vote
towards the quality of the web page. Each individual web page acquires
link popularity based on the pages that link to it... Learn
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Press Releases and Online Public Relations
Press releases can be utilised to promote the creation of specialised,
unique content and obtain media coverage.
Press releases issued to media
organisations should include relevant links to your web site. These may
include the home page but also content deep pages within the site. Media
coverage that is generated from the press release is more likely to include
direct links to this content.
PayPerClick have a team of experienced writers
who are able to assist you with press release and online public relations
strategies... Learn
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