The most valuable prospects are the ones already looking
for your products or services.
93% of consumers’ worldwide use search engines to locate
web sites.
(Source: Forrester Research)
85% of qualified web traffic is driven through search engines.
(Source: WWW User Survey)
75% of search engine traffic never scroll past the first page
of results.
(Source: WWW User Survey)
Australian Statistics
50% of all Australian households are on broadband.
(Source: Hitwise)
Google has an 84.6% share of the search engine market.
(Source: Hitwise)
Internet Usage Statistics: There were 15,504,532 Australian
Internet users as of December 2007, which is 75.9% of the population.
(Source: InternetWorldStats.com)
Approximately 61 billion searches were performed worldwide in
August 2007 and 20.3 billion of those searches originated in
the Asia-Pacific region.
(Source: Comscore)
In 2006, search engine (Yahoo!, Google and Ninemsn) usage is
spread evenly over the age groups, but Yahoo! attracted younger
users in the 18 to 34 year age groups. Ninemsn attracted older
users in the 35 to 55+ year age groups.
(Source: Hitwise)
In 2006, Ninemsn attracted users with lower yearly incomes in
the
<$30,000 to $60,000 income brackets. Google attracted users
with higher yearly incomes in the
$60,000 to >$150,000 income brackets.
(Source: Hitwise)
The following table shows the categories to which the search
engines directed traffic in February 2007:
| Category |
Google |
Yahoo! |
Ninemsn |
| Entertainment |
12.7% |
11.49% |
9.8% |
| Shopping &
classifieds |
9.02% |
9.78% |
8.46% |
| Business &
finance |
12.83% |
12.61% |
14.42% |
| Education |
7.36% |
6.79% |
4.03% |
| News & media |
6.15% |
5.83% |
4.73% |
| Travel |
5.28% |
7.59% |
7.98% |
(Source: Hitwise)
The following graph compares what advertisers spend on various
media campaigns and the media consumption by consumers. As you
can see the disparity between online spending and consumption
is quite large and a definite area of growth for advertising
spending.
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