CASE STUDY - Basic Web Site Architecture
Miller Heiman Skills
Farm is an Australian business that offers a variety of public
and private seminars in sales training and performance consulting.
The Skills Farm site has a standard hierarchy web site that has a simple
architecture and functionality, but also contains a sizable volume
of quality content. The core functionality of the site is "lead
generation"
to get individuals to enquire or register for a training workshop
online. This simple HTML site has a long keyword rich navigation and
quality content which has contributed to high performing natural
search rankings.
- Functionality of the site includes the ability to:
- Download product PDFs.
- Download registration forms.
- Fill in online registration.
- Online enquiries.
CASE STUDY - Ecommerce
Web Site Architecture
Indulge
Fashion is an Australian web site that sells top branded lingerie,
swimsuits and leisurewear. This site is a full ecommerce site and offers
a variety of navigation solutions such as Shop by Brand, Shop by Size
or browse the different categories. This site uses both top and left
navigation. The goals of this site are to maximise online sales and
well as to encourage people to join the weekly newsletter with a $10
discount incentive.
Indulge Fashion also uses a great up-selling technique. When browsing a particular item it will suggest another one that matches or forms a set with the one you are viewing. This site has also considered questions people may have concerning shopping online. They provide information on help with sizing, online security and fabric care. This full functioning ecommerce site is a good example of how to make Information Architecture work for both business goals and user experience.
Functionality of the site includes:
- Full shopping cart.
- Online sales transactions in multiple currencies.
- Multiple navigation options.
- Wish list.
- Online blog.
Metrics for Success
Last, but certainly not least, plan to measure the success of your
site. Set up a web analytics software tool on your site such as Google
Analytics. This is a free tool supplied by Google. Analytics enables
you to set up goals and to monitor your site, including visitor activity
and the effectiveness of marketing campaigns. Take the guided tour to
get an idea of how Google Analytics can help you make informed decisions
about your site.
