Universal Search

What can I do to take advantage of universal search?

1. Expand your search engine optimisation (SEO).

This will broaden the natural search potential of your site.

2. Determine which content will rank higher in search results.

Once this has been determined, you can tweak your search campaigns appropriately.

3. Test and assess both your natural and paid search campaign results.

This will determine the correct mix for maximum exposure of your brand in blended search results.

4. Use keywords in image, video and audio file names.

This will help search engines categorise the files and rank them accordingly.

5. Upload any video you may have to video sharing sites.

Sites such as YouTube, allow you to include keyword rich descriptions and links back to your site. This will increase the likelihood of your video being returned in blended search results.

6. Submit media rich press releases to wire services.

This will let you take advantage of new search visibility. Incorporating video and images into your press release will not only enrich the searchability of the document, but will make it more engaging for readers.

7. Add a well-optimised blog to your site.

You can then link the blog to other relevant blogs or web sites which can increase your natural search rankings. You can also promote the blog in company press releases, podcasts, and newsletters to get its existence widely known, and potentially, linked to.

8. Sponsor or advertise in a podcast or blog.

Advertising in or sponsoring a blog that is popular and topically relevant to your business is a good way to increase your exposure to search engines.

9. Integrate your content.

The more one form of digital media supports another on your site, the better your results in a universal search will be. For example, you create an optimised press release about a new podcast that contains information on a product or service you provide. Include optimised images or video of the product or service in the press release. You could then create a blog to discuss the podcast and invite readers to post to or tag the blog. Providing links to the podcast, the blog and your web site in the press release will help grow the network of links to your site attracting more visitors and better dispersion of entries for your site, your services and products in blended search results.

10. Contact PayPerClick.

We will asses your web site, digital content and natural and paid search campaigns and then create a search strategy to ensure your site takes full advantage of universal search technology. Click here to contact us now.