$5.56 Billion Dollars was wasted in Digital Marketing in one year in Australia. 41% of Marketing Budgets are wasted.
The Digital Marketing Wastage Report.
Customised Digital solutions for Your business
PayPerClick are an integrated digital marketing agency, providing strategic solutions that deliver business outcomes and audience needs across marketing, media, creative and technical disciplines.
Since 2002, we have successfully delivered and refined this programme of work extensively with businesses of all sizes, in a range of sectors, so we can bring insight and clarity to the challenges you face. Delivering real change, results and innovation beyond just the digital end-product.
Partnering our clients with the right technology solutions, from the selection of CMS, CRM, PIM, DAMs or booking and payment platform integration to custom mobile or app development. User Experience (UX) and User Interface Design (UI) are a critical part of our thinking and we are experts in defining audience personas mapped to user journeys.
Establishing performance objectives and benchmarks are a primary focus for all activity we undertake, and we can help you deliver scalable solutions that grow with you and your audiences.
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2024 THE YEAR OF BUSINESS PROFITABILITY
In light of the much-publicized “cost of living crisis” and an overarching general sense of economic malaise, clients
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What’s in Store for 2024?
Life has got to get easier. SURELY with all this tech and automation and AI? We want to
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Meta & Instagram Account Lockouts, Recovery and Reclamations
In 2023 there were so many clients that had lost access to their Social Media accounts resulting in
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PAYPERCLICK DIGITAL MARKETING 2023 NAUGHTY AND NICE LIST
Whoa, we just navigated the wild, wild wilderness 2023! As we sit here, at the year's grand finale, we're
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Google Ads Automation and AI – the only way is forward
Well, it would be amiss of us to NOT to touch one of the most talked about topic
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Google Ads – Primary and Secondary
A critical part of campaign optimisation is ensuring that the platform algorithms are optimised for the right business
This book explores the key digital foundations that truly matter, from digital ownership and assets, to audience and buying cycle, strategy and planning, budget weighting, competition analysis, tracking setup and benchmarking, Google Ads, SEO, social, programmatic, remarketing, social, content and ultimately performance optimisation.
Digital Marketing 2024 is all about consistent leads, revenue and profitability. In light of the much-publicized “cost of living crisis” and an overarching general sense of economic malaise, clients are looking to focus budgets on consistent “always on” revenue-driving activities. Campaigns are laser-focused on driving sales and keeping ROAS high. Read more: https://payperclick.net.au/2024-the-year-of-business-profitability/ . . . . . . . . #BusinessSuccess #2024Profitability #NavigateToProsperity #digitalmarketing #marketingtips #marketingpodcast #digitalmarketingpodcast #digitalmarketing #managingmarketing #digitaltips #marketing101 #digital101 #digitalagency #marketingagency #digital101 #digitalmarketingtips #googleads #digitalmarketing101 #digitalmarketing #ppcmarketing #digitalmarketingagency #digitalstrategy #ppcadvertising #sydneydigitalmarketing #sydneydigitalagency
In 2023 there were so many clients that had lost access to their Social Media accounts resulting in complex, and painful processes dealing back and forth with Meta support to get access back. I don’t want to sugar coat this – it was a real pain in the rear end and caused a lot of stress and anxiety for many businesses. Check out the most common reasons why businesses are getting locked out. Read more: https://payperclick.net.au/meta-instagram-account-lockouts-recovery-and-reclamations/ . . . . . . . . #DigitalMarketing2024 #SocialMediaRecovery #MetaInsights #PayPerClick #contentquality #contentmarketing #marketingtips #marketingpodcast #digitalmarketingpodcast #digitalmarketing #managingmarketing #digitaltips #marketing101 #digital101 #digitalagency #marketingagency #digital101 #digitalmarketingtips #googleads #digitalmarketing101 #ppcmarketing #digitalmarketingagency #digitalstrategy #ppcadvertising #sydneydigitalmarketing #sydneydigitalagency
Life has got to get easier. SURELY with all this tech and automation and AI? We want to focus on simplification and streamlining of all processes and reduction of friction points. This is the dream! Discover what we think is instore for 2024 in The Digital Marketing Landscape! Read more: https://payperclick.net.au/whats-in-store-for-2024/ . . . . . . . . #DigitalMarketing2024 #PayPerClick #contentquality #contentmarketing #marketingtips #marketingpodcast #digitalmarketingpodcast #digitalmarketing #managingmarketing #digitaltips #marketing101 #digital101 #digitalagency #marketingagency #digital101 #digitalmarketingtips #googleads #digitalmarketing101 #ppcmarketing #digitalmarketingagency #digitalstrategy #ppcadvertising #sydneydigitalmarketing #sydneydigitalagency
Whoa, navigating the wild, wild wilderness of 2023 has been a rollercoaster ride! From mandatory GA4 upgrades to Meta account lockouts, digital marketers faced challenges that felt like solving a Rubik's Cube blindfolded. Cheers to surviving the whirlwind and looking forward to a new year of digital adventures! 🚀 Read more: https://payperclick.net.au/payperclick-digital-marketing-2023-naughty-and-nice-list/ . . . . . . . . #YearInReview #DigitalMarketing #PayPerClick #marketingtips #marketingpodcast #digitalmarketingpodcast #digitalmarketing #managingmarketing #digitaltips #marketing101 #digital101 #digitalagency #marketingagency #digital101 #digitalmarketingtips #googleads #digitalmarketing101 #ppcmarketing #digitalmarketingagency #digitalstrategy #ppcadvertising #sydneydigitalmarketing #sydneydigitalagency
🎅🎄🚀 Breaking News from PayPerClick Sydney! 🚀🎄🎅 Introducing our brand-new team leader, the one and only Chatty.GPT! 🤖🎩 Yes, you heard it right, we've decided to let the AI reign supreme in 2024 and beyond. 🚀 Chatty.GPT is not your typical boss; they never take coffee breaks, never complain about Mondays, and they're a pro at speaking "emoji" fluently. 😂🤖🗣️ Our meetings have gone from "boring boardroom" to "virtual dance party," with Chatty.GPT busting out some seriously funky algorithms on the side. 🕺🎵💃 But don't worry, they're not stealing all the limelight! Our trusty human team members are still here, trying to keep up with the AI revolution! 😅🤯🙌 So, as we embark on this digital adventure into 2024, we want to wish you all a Merry Christmas, filled with laughter, love, and maybe a few virtual high-fives from our new mascot! 🎅🤖✨ Stay tuned for more AI-powered awesomeness in the New Year! 🎉🚀🥳 #ChattyGPT #AIRevolution #MerryChristmas #DigitalMarketingMavericks #2024Goals
