The future of digital marketing sees a merging of content, social, PR and sponsorship that forms new disciplines and practices of content marketing and outreach.
Outreach is the active targeting, promotion and sharing of content through multiple different channels engaging your target audience with valuable content.
Outreach and distribution activities may form part of a Content Marketing or a Search Engine Optimisation Project or new Website/Content Development. An Outreach program is customised for each organisation and project and will be specifically tailored to attract a targeted audience through various touch points online.
Outreach Project Overview
- Define scope and budget
- Source influential target outreach opportunities
- Bloggers / Press / Partner Sites / Magazines / TV
- Establish sponsorship mix
- Articles – Banners – Newsletters – Interviews – Video – Radio
- Make pitch, build relationship, negotiate pricing
- Distribute, Outreach, Publish, Send
- Measure and Report.
Why it works
- People are wired to trust third party recommendations
- Outreach marketing is all about reaching out to the right people at the right time
- People can identify with brand sentiment without feeling sold to.
- Reaching target audience
- Building high quality backlinks to branded content
- Insight into audience engagement on topics and themes.
PayPerClick can develop a full content strategy with an outreach solution customised and tailored to meet campaign objectives and core business goals.
For more information on how PayPerClick can assist your company with Content Outreach Services, please call +61 2 9970 8486 or enquire online.