PayPerClick are experienced in setting up, managing and tracking ad campaigns using the Google Display Network (GDN).
The Google Display Network is made up of more than 1 million websites, smartphone apps, videos, blogs and other niche online mediums that show AdWords ads. Using the Google Display Network you can reach more than 80% of internet users worldwide in more than 30 languages in 100 countries, or you can specifically target the groups of users who are most suited to your product, in locations where your business operates.
How it works
Display advertising allows advertisers to create a variety of ad styles: text, image, interactive and video ads. Those ads are then placed on 3rd party websites that are relevant to your targeted products or services. These ads can be shown based on keyword groups, topics, interests or even remarketed to individuals who have already visited your website.
Display campaigns generally have different objectives and goals to a straight search campaign however it can be very easy to waste money on the display network if it is not setup and managed correctly. PayPerClick are well skilled in getting the most out of the Google Display Network and will manage and track your campaign budget and performance.
Benefits of using the Google Display Network
Google Display Network advertising can help you to:
- Reach your target audience by appearing on specifically targeted websites
- Become ‘top-of-mind’ by reappearing several times on several different websites
- Find new customers by advertising on popular websites with a similar theme
- Create awareness of your product by getting in front of more people more often
- Increase sales by targeting the right people in the right locations
- Drive loyalty by targeting people who have already visited your website, regardless of their interaction through a Google Remarketing Campaign
- Understand who responds to your ads and how they interact with your website by managing and tracking the results.
For more information about how PayPerClick can assist your company using Google Display Network call +61 2 9970 8486 or enquire online.