Google Display

Advertising on the Google Display Network

Google’s Display Network is the largest display network in the world, including over two million websites and one million apps (including Gmail and YouTube). With the Display Network you can reach over 90 percent of global internet users. You can specifically target the groups of users who are most suited to your product, in locations where your business operates.

What are the benefits of advertising on the Google Display Network?

The Display Network allows you to create various types of ads such as responsive, interactive, image, video and mobile ads, and show them to millions of new users across the web. These ads can be shown based on keyword groups, topics, interests or even remarketed to individuals who have already visited your website.

Google Display Network advertising can help you to:

• Reach your target audience by appearing on specifically targeted websites
• Become ‘top-of-mind’ by re-appearing several times on several different websites
• Find new customers by advertising on popular websites with a similar theme
• Create awareness of your product by getting in front of more people more often
• Increase sales by targeting the right people in the right locations
• Drive loyalty by targeting people who have already visited your website, regardless of their interaction through a Google Remarketing Campaign
• Understand who responds to your ads and how they interact with your website by managing and tracking the results

How PayPerClick Can Help

PayPerClick are a Google Premier Partner Agency with a team of Google Certified Campaign Managers experienced in setting up, managing and tracking ad campaigns using the Google Display Network (GND).

Display campaigns generally have different objectives and goals to a straight Search campaign and it can be very easy to waste money on the display network if it is not setup and managed correctly. The PayPerClick team will work closely with you to define your goals and recommend the best GDN strategy to achieve them. We will ensure you get the most out of the Google Display Network by closely tracking and optimising your campaign budget and performance and providing accountable, transparent reporting.