Search Engine Optimisation is not a one off process and requires an ongoing strategic approach. PayPerClick recommends that clients use a Search Engine Optimisation (SEO) Style Guide.
Developing and utilising a style guide ensures that SEO practices are applied when all new content is added to the site. Implementing a style guide also ensures that an ongoing search engine optimisation methodology is part of the company’s web procedures and not subject to individual staff knowledge or engagement.
PayPerClick provides a consulting service that will develop a customised SEO Style Guide that incorporates current web, cms and corporate standards. The SEO Style Guide is developed and weighted based on the industry type and level of competition in the online market space.
An SEO Style Guide makes it easy and transparent for all contributing team members to understand how to apply an SEO Strategy to any page of the site and includes SEO fundamentals including the following:
- Title Tags
- Description Tags
- URL Nomenclature
- Heading Tags
- Sub Headings
- Page Layout
- Footer Navigation
- Site Interlinking
- Alt Tags
For more information on how PayPerClick can assist your company in developing a custom Search Engine Optimisation Style Guide call +61 2 9970 8486 or enquire online.