The purpose of the SEO Technical Analysis is to provide a degree of separation between the web content, the technology and the application layer that supports the website, from a natural search engine optimisation (SEO) perspective.
PayPerClick has created and continues to develop and amend their “Natural Search Algorithm Audit” in line with the continual changes made to Search Engines and their algorithms. Based on the research and findings of this work, PayPerClick will identify and prioritise the key technical components that need addressing to improve natural search positioning in the search engine result pages (SERPs). This includes the amendment of existing pages along with general technical and specific technical enhancements.
The PayPerClick Technical Audit consists of 11 main sections to gain the maximum traction that is required in the search engine result pages (SERPs), and all of the components of each individual section that need to be addressed.
- Indexation Barriers
- Back-end Search Engine Friendliness
- Navigation Core
- Navigation Sub
- Internal Linking
- Robots TXT
By exploring important factors such as the site’s navigational structure, content, keyword prominence location and density, and using a combination of analytical tools and historical data, the report identifies the key issues that currently inhibit natural search engine indexation. This report creates a platform of knowledge and discussion that will allow alterations and the prioritised best practice recommendations. Each audit section invites a response from the technical team in terms of their acceptance of the barriers and of the proposed solution.
The Technical Audit is customised to suit the needs and budget of each client and is designed to be presented to the technical team responsible for the management of a site.
Benefits of undertaking a SEO Technical Analysis
By improving your site’s technical performance for search engines, your site will be more easily indexed on search engines, and perform better in search. Laying the correct foundation on your site in terms of search can make future development more rewarding in terms of search and less labour intensive.
Deliverables: Technical Audit Report; Technical Recommendations around Canonicalisation, Backlinks, Navigation updates, URL improvements.
For more information on how PayPerClick can assist your company with a SEO Technical Analysis, please call +61 2 9970 8486 or enquire online.